Villeneuve Unveils Its New Brand Identity

A renewed image that better reflects the company’s evolution and its vision for the future.

After more than 35 years of history, Villeneuve is entering a new chapter with the unveiling of its new brand identity. This evolution reflects the company’s transformation over recent years while remaining true to its horticultural roots.

The new identity now more clearly distinguishes the company’s two areas of expertise: Pépinière Villeneuve, which encompasses its horticultural production activities, and Jardinerie Villeneuve, which represents the customer experience offered at its garden centre. This evolution better reflects the reality of the business while highlighting the expertise that has contributed to its success.

Built around the tagline “Rooted for the Future,” this new brand image reflects the company’s commitment to continued growth, supported by strong foundations: the quality of plants produced at the nursery, the expertise of its teams, and the distinctive experience offered at the garden centre.

More than a visual change, this initiative aims to better represent the company as it is today and the ambitions that will guide its growth in the years ahead. For Folio, it perfectly illustrates how an organization can remain connected to its heritage while embracing the tools needed to shape the future.